AEC Marketing Solutions President
Leads ZweigWhite Webinar
Scott Mickle’s expertise tapped for 'Websites That Rock'
Charlotte, NC - Friday, April 27, 2008: Scott E. Mickle,CPSM President of AEC Marketing Solutions, led the ZweigWhite Webinar 'Websites That Rock' concluding yesterday. The four-part series covered web usability, search engine optimization, traffic and capture strategies, and website measurement metrics.
According to ZweigWhite Webinar Producer Ian Taylor, "Scott's ideas are fresh and innovative. Each presentation was crafted with care and Scott's enthusiasm and his dynamic presentation style really bring the topics to life."
At least 30 firms from across the country participated in the series making it one of ZweigWhite’s largest webinars to date. Mickle credits its success, in part, because most marketers in our field don’t understand the pieces that make up a website. Through this webinar, they learned about the different components and realized it’s not rocket science. For many it was an eye opening experience.
Mickle has over 8 years experience marketing and selling professional services in the built environment. He is very active in the Society of Marketing Professional Services (SMPS) serving on several national committees and as Past President of the Carolinas Chapter. He has previously spoken to the Society of Design Administrators, AIA Charlotte, and the 2002 AIA National Convention, among others. Mickle has an undergraduate degree in Marketing from the University of North Carolina at Wilmington and a Masters of Business Administration from Wake Forest University.
About AEC Marketing Solutions
AEC Marketing Solutions specializes in working with design and construction firms to develop customized marketing and business development solutions that deliver a competitive advantage over the competition. Areas of expertise include Qualification Submittals and Presentation Strategy, Public Relations, Business Development, Marketing Planning, Research, Training and Education, and Staffing. AEC Marketing Solutions is headquartered in Charlotte, N.C.
About ZweigWhite
ZweigWhite is the nation’s leading source of management consulting, information, and education for the design and construction industry. ZweigWhite brings together experts in strategic business planning, organization, operations, business valuation, ownership transition, human resources, recruitment, finance and administration, information technology, mergers and acquisitions, market research, marketing, project management and project delivery methods. The firm is headquartered in Chicago, IL with additional offices in Natick, MA, San Francisco, CA, and Washington, DC. For more information, contact Carolyn Dorazio at cdorazio@zweigwhite.com or (508) 651-1559.
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